Does Print & PR make you think of old
newspaper ads or overcrowded advertising columns? Print & PR can be like
that, but not here. For us, it’s about more than
just black and white and the daily press. At Dr. Kaske, print is very close to
our hearts, as the company would probably never have existed without it. It’s
taken a great deal of effort and ambition to establish ourselves as a pioneer
of trade and general PR for the pharmaceutical market and we continue to work
with major publishers.
Fun fact: did you know that the modern
printing press was invented by Johannes Gutenberg in the middle of the 15th
century? Back then, its interchangeable letters made it possible to implement
larger print runs flexibly, relatively cheaply and quickly.